Knorr: Makulay ang buhay – the first nutrition themed edutainment program in PH

Barbra Sison, Glariza Ledonio

Savoury food company, Knorr, developed a branded edutainment program for kids in the Philippines to help build healthy eating habits.

Campaign details

Brand: KnorrBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: GMA Network Inc.Country: PhilippinesIndustries: Sauces, seasonings, condimentsMedia channels: Online video, Public relations, Social media, TelevisionBudget: Up to 500k

Executive summary

Makulay ang Buhay is the first ever nutrition-themed branded edutainment program for kids – produced through partnership of Knorr and GMA. Developed to build healthier eating habits among less privileged Filipino families, Makulay ang Buhay mirrors the Department of Education's learning plan across 13 episodes of fun games, songs, and stories to make nutrition...

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