Campaign details
Brand: KnorrBrand owner: UnileverEntrant company: Mindshare KarachiMarket: PakistanSector: Convenience, ready madeMedia channels: Content marketing, Mobile & apps, Online video, Public relations, Social media, TelevisionBudget: Up to 500k
Executive summary
As the dominant market leader in the instant noodles' category in Pakistan, Knorr leads the game when it comes to innovation & creating excitement for its consumers. In staying Top of mind, Knorr fights with very aggressive players within the snacking category, each fighting for more share of throat through continuous new news, excitement, and innovation....