Knorr: InMobi proves the value of mobile branding

Knorr, a food brand, increased brand metrics in the UAE by releasing creatives featuring new recipes for consumers to try.

Campaign details

Brand: KnorrLead Agency: MagnaRegion: EMEA

Campaign video

Strategy

Objective

The campaign's overall objective was based purely around awareness, consideration and driving users to Knorr's e-commerce site.

Knorr's campaign with InMobi ran across...