Knorr: InMobi proves the value of mobile branding

Knorr, a food brand, increased brand metrics in the UAE by releasing creatives featuring new recipes for consumers to try.

Campaign details

Brand: KnorrLead Agency: MagnaRegion: EMEA

Campaign video

Strategy

Objective

The campaign's overall objective was based purely around awareness, consideration and driving users to Knorr's e-commerce site.

Knorr's campaign with InMobi ran across the United Arab Emirates in the last two weeks of April 2021, to coincide with the beginning of Ramadan.

The campaign centered upon creative suggesting exciting new recipes for consumers to try over the period, with ads that included interactive cooking demonstrations. Each of these included a specific Knorr spice mix, which they were also invited to purchase directly online.

Target...

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