Knorr: İftar Vakti

Knorr, a food and beverage brand, generated impressions, reach and clicks in Turkey by coordinating its campaign with Ramadan.

Campaign Details

Brand: KnorrAgency: PHD TurkeyRegion: EMEA

Campaign video

Strategy

Objective

Ramadan is a very important time of the year for Knorr. We announced Knorr Ramadan content via video platforms, influencer communication, social media and search. For media use, we planned a strategy on both Meta and search. During this period, while making plans to increase awareness in our current campaigns, our biggest goal was to drive sales. So, we have established a two-legged strategy as Meta and Search are two important channels for us.

Target Audience

By launching the "Creative Automation" project on Meta...

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