Knorr Chicken Cubes: Cook with MaKaPa – adventures of a hopeless chef

Knorr Chicken Cubes, a cooking brand, produced a TV show in India to drive top-of-mind awareness and purchase intent by educating consumers about the multiple ways to effectively use its product.

The communication goal

Knorr is Hindustan Unilever's oldest brand & is a global leader in cooking range offering a range of cubes, Masala, sauces and easy to cook meals.

Knorr Chicken Cubes was looking to enter the southern market of Tamil Nadu with...

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