Knorr – Scotland Soup

Sarah Watson

Campaign in 1999 by BMP for Knorr soup in Scotland (where the brand in stronger than Oxo). By 1996, 20-year old campaign was becoming tired.
Agency: BMPAuthor: Sarah Watson

Taking Scotland and 'Soup' Out of Scottish Soup Advertising

INTRODUCTION

In 1998, BMP and Knorr became conscious that they needed to update their advertising for their stock cubes in Scotland. An award winning BMP campaign...

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