Knorr - Why It's Still Good To Invest In The Stock Market

Nicole Rulka and Orlando Hooper-Greenhill

Knorr faced a challenge when it launched its new Knorr Stock Pot: communications needed to convince a seemingly happy stock cube user to trade-up to the new product while minimising cannibilisation of Knorr's existing range.

Knorr – Why It's Still Good To Invest In The Stock Market

Principal Author: Nicole Rulka - JWT Contributing Author: Orlando Hooper-Greenhill - JWT

INTRODUCTION

This is a paper about growth. The lifeblood of any FMCG brand is NPD, yet with only 1 in...

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