'Knight Ridder' Means Information For Life
A branding campaign that markets the corporate name
Carol Weber, Knight Ridder
Knight Ridder, the nations second largest newspaper publisher, has maintained one of the lowest corporate profiles of any Fortune 500 company.
How low?
- The Knight Ridder name was put up on its corporate headquarters building only in December 1997 23 years after Knight and Ridder merged and only five months before a corporate decision to...