KMSZ (Bone Marrow Donation Center): Life Lolli KMSZ, a bone marrow donation centre, encouraged younger people to become donors in Germany with the Life Lolli. Healthcare services, providers Germany Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough Campaign detailsBrand: KMSZAgency: BBDOCountry: Germany Campaign videoCreative assetsRead the full case study here...