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KMSZ (Bone Marrow Donation Center): Life Lolli

KMSZ, a bone marrow donation centre, encouraged younger people to become donors in Germany with the Life Lolli.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • Healthcare services, providers
  • Germany

Campaign details

Brand: KMSZAgency: BBDOCountry: Germany

 

Campaign video

Creative assets

Read the full case study here...
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