Kmart Corp.: Rosie O'Donnell And Penny Marshall campaign

In 1994 Kmart Corporation came close to bankruptcy. In October of that year the company—then the second-largest retailer in the United States—posted its seventh consecutive quarterly decline in profits, closed 100 of its 2,350 stores, cut the ranks of management by 10 percent, and laid off 5,350 hourly employees.

Kmart Corp.: Rosie O'Donnell And Penny Marshall campaign

Sharyn Kolberg

OVERVIEW

In 1994 Kmart Corporation came close to bankruptcy. In October of that year the company—then the second-largest retailer in the United States—posted its...