KMA: Forgotten Legendary Makeup Brand

KMA, a cosmetics brand, improved sales by appealing to a new demographic of young people in rural Thailand by implementing the help of local beauty influencers on TikTok.

Campaign details

Brand: KMA Brand owner: O.C.C. (cosmetics and apparel) Entrant company: Createx House Co. Idea creation: Createx House Bangkok Market: Thailand Sector: Cosmetics, beauty aids Media channels: Word of mouth, Influencers, KOLsBudget: Up to 500k


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