Kleenex - Blowing up a storm

Angela Morris

This is a story about how planning took an 80-year-old FMCG superbrand and re-invigorated it to ensure success for the next 80 years.

Kleenex – Blowing up a storm

Planned by: Angela MorrisAgency: JWT

SUMMARY

This is a story about how planning took an 80-year-old FMGG superbrand and re-invigorated it to ensure success for the next 80 years. It's about breaking conventions and how you can...

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