Kiwibank: Reigniting NZ’s relationship with Kiwibank

Kiwibank, a New Zealand based bank, increase market share in the country by launching a multimedia campaign across cinema, TV and PR that epitomised modern-day New Zealand.
CASE SUMMARY

Summary

Kiwibank had a significant perception problem around its expertise and brand relevancy. People liked that the bank’s ‘Kiwi’ heritage, but associated it with nostalgic ‘Kiwiana’ (old school perceptions of New Zealand), which was holding them back from being chosen by New Zealanders. But that’s not what New Zealand is today. The country is modern, progressive, challenging and ambitious.

We launched a new brand platform - ‘This is Kiwi’, an idea that repositioned Kiwibank as a symbol of modern progressive New Zealand, turned around the outdated perceptions and delivered record...

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