Kiwibank - It’s ours

In 2006 Kiwibank and Ogilvy advertising agency launched a new campaign. Kiwibank’s objective was to compete with other major New Zealand banks through raising awareness and changing negative customer perceptions.

Kiwibank - It’s ours

Category:Agency:Advertiser:

Corporate Reputation/ImageOgilvyKiwibank

SUMMARY

Kiwibank needed a brand campaign that would expand its appeal and help to drive growth. Ogilvy recognised the potential held by Kiwibank and developed a campaign...

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