Kiwibank - It’s ours

In 2006 Kiwibank and Ogilvy advertising agency launched a new campaign. Kiwibank’s objective was to compete with other major New Zealand banks through raising awareness and changing negative customer perceptions.

Kiwibank - It’s ours

Category:Agency:Advertiser:

Corporate Reputation/ImageOgilvyKiwibank

SUMMARY

Kiwibank needed a brand campaign that would expand its appeal and help to drive growth. Ogilvy recognised the potential held by Kiwibank and developed a campaign to turn its brand image around.

Kiwibank thought of itself as a banking hero that helped liberate Kiwis from the overseas-owned big bankers that dominated the local market. Thanks to Ogilvy it relaunched with a campaign that has provided a great return on investment in core brand measures. This has translated into business growth with call centre volumes up 71% and a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands