Kiwibank - It’s ours
Kiwibank needed a brand campaign that would expand its appeal and help to drive growth. Ogilvy recognised the potential held by Kiwibank and developed a campaign to turn its brand image around.
Kiwibank thought of itself as a banking hero that helped liberate Kiwis from the overseas-owned big bankers that dominated the local market. Thanks to Ogilvy it relaunched with a campaign that has provided a great return on investment in core brand measures. This has translated into business growth with call centre volumes up 71% and a...