KitKat: Give Technology a Break

KitKat, a chocolate brand, launched a campaign in the MENA region to reinforce its tagline Have a Break, Have a KitKat among millennials and Gen Z.

Campaign details

Brand: KitKatBrand owner: NestléEntrant company: Publicis Middle East, DubaiMarket: Middle East & AfricaSector: ConfectioneryMedia channels: Online video, Search marketing, TelevisionBudget: 1 - 3 million

Executive summary

"How can data help...

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