KitKat: Give Technology a Break

KitKat, a chocolate brand, launched a campaign in the MENA region to reinforce its tagline Have a Break, Have a KitKat among millennials and Gen Z.

Campaign details

Brand: KitKatBrand owner: NestléEntrant company: Publicis Middle East, DubaiMarket: Middle East & AfricaSector: ConfectioneryMedia channels: Online video, Search marketing, TelevisionBudget: 1 - 3 million

Executive summary

"How can data help KitKat re-enforce its tagline "Have a Break, have a KitKat" amongst Millennials and Gen Z?".

The idea: Technology deserves a break.

Wouldn't you agree? From the endless searches on Google, to the clicking of the like button on Instagram….it just never stops. By dramatizing the need that technology needs a break, we inherently re-enforced...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands