Kitco: IPL sports sync AI activation

Kitco, a snack brand, used AI-powered technology to target South Asian expats in the UAE during cricket games.

Campaign details

Brand: KitcoLead Agency: Magna Global FZ LLCRegion: EMEA

Campaign video

Strategy

Objective

Cricket is a hyped sport in the South Asian countries and is considered the second most popular sport in the world due to the region's large population. Cricket is considered an emotion and not just a game.

Cricket fans love to cheer their favourite teams and enjoy the nail-biting match moments while snacking on some delectable food. This is also a time when emotions and excitement run high, and so does the need to indulge in more food to recharge and...

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