Kitco: IPL sports sync AI activation

Kitco, a snack brand, used AI-powered technology to target South Asian expats in the UAE during cricket games.

Campaign details

Brand: KitcoLead Agency: Magna Global FZ LLCRegion: EMEA

Campaign video

Strategy

Objective

Cricket is a hyped sport in the South Asian countries and is considered the second most popular sport in the world due to the region's large population....