KitchenAid: SEO trend spotting

Kitchen appliance manufacturer KitchenAid employed a content strategy based on SEO data to raise awareness of the brand in the 'maker' audience during lockdown in Australia.

Campaign details

Brand: KitchenAidBrand owner: Whirlpool CorporationAgency: Havas Media AustraliaMarket: AustraliaSector: Home appliancesMedia channels: Content marketing, Search marketing, Websites & micrositesBudget: Up to 500k

Executive summary

In 2020,...