KitchenAid: A Woman’s Place: Creating Equal Possibilities in Professional Kitchens

Kitchenaid, an appliance brand, launched a global campaign to build brand meaning through action, expose gender inequality in the culinary industry, and reach 400 million impressions.

Campaign video: KitchenAid – A Woman’s Place: Creating Equal Possibilities in Professional Kitchens

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Selected creative: KitchenAid – A Woman’s Place: Creating Equal Possibilities in Professional Kitchens

Credits

Agency: Digitas Chicago / Spark Foundry ChicagoArt Director: Alex CourtneyAssociate Director, Media: Andy McNeesAssociate Director, Project Management: Beata WolankiewiczChief Creative Officer, North America: Atit ShahCopywriter: Nina MuzikCreative Strategist: Caroline JamesDirector, Media: Catherine PechineyExecutive Producer, Head of Content: Mark BookExecutive Vice President, Global Lead: Chris LoefflerSVP Group Creative...

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