Kitchenaid: A Woman's Place – Fighting for equal possibilities in the kitchen

Home appliance brand KitchenAid grew awareness and consideration in the US with a Hulu documentary and mentorship programme aimed at addressing the lack of women in professional culinary roles.

Campaign details

Brand: KitchenaidBrand owner: Whirlpool CorporationEntrant company: Digitas, ChicagoMedia: Vox Media, New YorkMarket: United StatesSector: Home appliancesMedia channels:Content marketing, Public relations, Social media, Video on demand, Websites...
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