Kitchen Life Into the Kitchen Market

In 1997 Magnet the fitted kitchen company, were faced with a gloomy prospect - the glut of windfall money was drying up; the 'Changing Room' phenomenon was kicking in, and its competitors were squeezing their business.
Agency:Author: Sue Lunt
Agency: McCann-EricksonAuthor: Sue Lunt

Area Awards 1999

Magnet Ltd

Kicking life into the kitchen market

EXECUTIVE SUMMARY

Magnet: Making a virtue of the mature mid-market

In 1997 Magnet the fitted kitchen company, were faced with a gloomy...