Kit Kat

KitKat, once the leading confectionary brand in Canada, had by 1999 dropped to number eight in the market.

Kit Kat

EXECUTIVE SUMMARY

Results Period: 2000 – 2003.

Start of Advertising/Communication Effort: March 2000.

Base Period: Historical comparisons.

This is the story of how a once #1 brand, fallen to #8, got back to the top. It was not an overnight effort....

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