Kit Kat - Painting the Statue Pink

Fern Miller

Describes how Kit Kat, having built its leading brand position over many years with the `have a break' slogan, found reasons to worry that this famous phrase was no longer being noticed.
Agency: JWTAuthor: Fern Miller

Kit Kat – Painting the Statue Pink

PAINTING THE STATUE PINK

This case is about a long running campaign. On the face of it, things were rolling along very happily but on closer analysis the brand showed early signs that...

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