Kirkstall Brewery: Repositioning

Kirkstall Brewery, an alcoholic drinks brand, increased sales in the UK by designing a set of custom-made pump clips and new canned beers.

Executive Summary

The brewing industry is experiencing one of its most exciting and challenging phases for over a century. With over 2,000 brewers operating in the UK, and more than 10,000 beer brands, the market had become overcrowded.

Kirkstall Brewery...