Kioxia: The world's first AI manga

Semiconductor brand Kioxia created an AI manga to rebuild its B2B brand awareness, brand power and brand image as an industry leader in Japan.

1 - Influential Idea
2 - Behaviour Breakthrough
4 - Brand Builder
Information technology
Japan

Campaign details

Brand: KioxiaBrand owner: Kioxia Holdings CorporationEntrant company: Wunderman Thompson TokyoIdea creation: Wunderman Thompson Tokyo / Kioxia Corporation, TokyoMarket: JapanSector: Information technologyMedia channels:Content marketing, Public...

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