Kinh Do: Shop for hope

Vietnamese baked goods and confectionery brand Kinh Do ran used data and digital tools to connect shop owners with consumers during Tet 2022.

Campaign details

Brand: Mondelez Kinh DoAgency: Publicis GroupeRegion: APAC

Campaign video

Strategy

Objective

Kinh Do: An iconic national brand with a purpose of upholding Vietnamese culture.

Vietnam's most recognized baking & confectionery brand Kinh Do...

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