CES 2015: Challenging OOH to get smart

This article examines trends seen at the Consumer Electronics Show and how they will impact the out of home (OOH) channel.

CES 2015: Challenging OOH to get smart

Anna Griggs

There's never been a more exciting time for out of home media. The OOH of today can be digital, interactive, experiential, data-driven, and dynamic. It can connect with mobile devices and transcend traditional media categories. With out of home evolving so rapidly, it's important for Kinetic to stay ahead of the curve and up to date on the latest technology that will shape our world. That's why this year a group from Kinetic attended the Consumer Electronics Show – the world's largest showcase for innovation. Here's our round up of the...

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