CES 2015: Challenging OOH to get smart
Anna Griggs
There's never been a more exciting time for out of home media. The OOH of today can be digital, interactive, experiential, data-driven, and dynamic. It can connect with mobile devices and transcend traditional media categories. With out of home evolving so rapidly, it's important for Kinetic to stay ahead of the curve and up to date on the latest technology that will shape our world. That's why this year a group from Kinetic attended the Consumer Electronics Show – the world's largest showcase for innovation. Here's our round up of the...