Kinder: The Magic of Kinder Cards

Kinder, a snack brands, launched a campaign in the Middle East and Africa to reach the top 10 products in the category, achieve 1% market share, and gain awareness, consideration and purchase intent.

Campaign details

Brand: Kinder Brand owner: Ferrero Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Confectionery Media channels: Events & experiential, Social media, Online display, Word of mouth, Influencers, KOLs, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store Budget: 1 - 3 million

Executive summary

Kinder Cards was a new entry into the food and beverage category. How could Kinder launch a new biscuit product in the region in an overly saturated market?

It was able to build on a unique insight...

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