Kinder: The Magic of Kinder Cards

Ricardo Gasparian, Rafael Lavor, Jennifer Fischer

Kinder, a snack brands, launched a campaign in the Middle East and Africa to reach the top 10 products in the category, achieve 1% market share, and gain awareness, consideration and purchase intent.

Campaign details

Brand: Kinder Brand owner: Ferrero Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Confectionery Media channels: Events & experiential, Social media, Online display, Word of mouth, Influencers, KOLs, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store Budget: 1 - 3 million

Executive summary

Kinder Cards was a new entry into the food and beverage category. How could Kinder launch a new biscuit product in the region in an overly saturated market?

It was able to build on a unique insight...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands