Kinder Joy: A beam in the dark

Kinder Joy, a chocolate brand, launched a campaign targeting Iraqi mothers to promote the Applaydu app in Iraq.

Campaign details

Brand: Kinder JoyBrand owner: FerreroLead agency: MindshareCountry: IraqIndustries: ConfectioneryMedia channels: Mobile & apps, Programmatic display, Social mediaBudget: 0k

Executive summary

Kinder Joy released Applaydu mobile app. We had to...