Kinder: Halloween – Emotional Pumpkins

Confectionery brand Kinder became the fastest-growing chocolate in Romania during the Halloween season with the creation of Emotional Pumpkins for children to carve, promoted through TV and social media.

Campaign details

Brand: Kinder Brand owner: Ferrero Entrant company: Publicis RomaniaIdea creation: MSL The Practice Bucharest Market: Europe (general region) Sector: Confectionery Media channels: Online video, Word of mouth, Influencers, KOLsBudget: Up to 500k


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