Kinder: Applaydu

Kinder, a chocolate brand, created a mobile app for children to increase kid-parent shared moments and engagement, the likeability of toys and time spent with Kinder toys, and unique users and downloads.

Campaign details

Brand: KinderLead Agency: GameloftRegion: EMEA

Strategy

Objective

For more than fifty years, Kinder Surprise has fostered the curiosity of generations of children. An iconic product offering a unique combination of three elements: the surprise, the toy, and the treat. But our world has changed, so the way children play, interact and learn. How to ensure Kinder Surprise stays relevant while keeping true to its values and making sure the iconic physical product remains at the core of the experience?

Our main objectives:

  • Increase kid-parent shared moments
  • Likeability of the toys
  • Spending more time...

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