Kimberly-Clark: Un abrazo para cada bebé

Kimberly-Clark, a personal care company, used its toilet paper brands to launch ‘Bathrooms Change Lives’ which spread awareness about the sanitation issues that impact many Latin Americans on social media.

Executive Summary

Kimberly-Clark is a multinational company with 150 years developing essential products present in 175 countries through its well-known brands, including Kotex, Huggies, Scott, Kleenex and Plenitud. Concerned about improving people's lives through its products, it has developed the Bathrooms Change Lives initiative.

Access to basic sanitation is a critical social issue. More than 80 million people in Latin America (about 12% of the total population) still lack access to a decent toilet, including basic sanitation, drinking water supply and sewage infrastructure, which has several consequences for health and hygiene, with direct effects on the dignity of life of...

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