Killer Apps: The what, why and how of branded applications

This article looks at the reasoning behind and mechanisms of branded applications arguing that every brand should be thinking if an app could play a role in their business.

Killer Apps: The what, why and how of branded applications

Joanna Lyall

Would any marketer in their right mind have predicted that more than four million people would download a clock application to their iPhone – a device which of course has a clock built in? Would any business person have predicted people would be prepared to pay for it?

If you leaned towards the sceptical on the iPhone clock, you probably wouldn't be among the 350,000 people who paid 99p for an app called iFart last Christmas.

These examples – and many more like them – illustrate the excitement...

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