Kiehl's: Ready Set Retinol

Kiehl's, an apothecary skincare expert, launched a campaign in Indonesia to generate awareness and buzz around its first Retinol launch, educate people on the benefits of the product, drive consideration with clinical claims and drive conversions and seeding sampling integration.

Campaign details

Brand: Kiehl'sAgency: Redcomm IndonesiaRegion: APAC



Retinol was already known as the most effective anti-aging formula in the skincare world, its been a dermatologist standard in prescription topical anti-aging since 1960, until the counter retinol. However, there's low light to this holy grail formula "retinol uglies" such as flaking and peeling discomfort. Making customers reluctant to try and with the anti-aging credibility, younger customers are not tempted to try or lack education as prevention to early aging sign.

Kiehl's, as an apothecary skincare expert since 1851, introduced the MICRO-DOSING technology to lead...

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