Kiehl's, an apothecary skincare expert, launched a campaign in Indonesia to generate awareness and buzz around its first Retinol launch, educate people on the benefits of the product, drive consideration with clinical claims and drive conversions and seeding sampling integration.
Campaign details
Brand: Kiehl'sAgency: Redcomm IndonesiaRegion: APAC
Strategy
Objective
Retinol was already known as the most effective anti-aging formula in the skincare world, its been a dermatologist standard in prescription topical anti-aging since 1960,...
