Campaign details
Brand: Kiehl's IndonesiaBrand owner: PT. L'Oreal IndonesiaLead agency: Wavemaker IndonesiaContributing agency: Facebook, GoogleCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Online video, Search marketing, Social media, Word of mouth, influencersBudget: Confidential
Executive summary
Kiehl's boutique and mega eventing has been the key driver to building F2F consultancy and building brand equity. Kiehl's ecommerce was growing fast, however it was a small part of the business weight. With the pandemic, malls started shutting down and traffic to stores started dwindling store after...