Kiehl's Indonesia: Retaining Kiehl's #1 spot through online transformation

Putri Diash, Lisa Rahmawati, Alvin A

Kiehl's, the beauty chain, created a local campaign to create a strong brand to increase awareness and drive local relevancy in Indonesia.

Campaign details

Brand: Kiehl's IndonesiaBrand owner: PT. L'Oreal IndonesiaLead agency: Wavemaker IndonesiaContributing agency: Facebook, GoogleCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels:Mobile & apps, Online video, Search...

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