Kids Help Phone: Grown-up problems

Kids Help Phone, a charitable organisation, subverted the distinction between youth and adult mental health problems by sharing monologues based on the transcripts of children who use their phone service.

Introduction

GROWN-UP PROBLEMS HAVE ENTERED THE CHAT

Kids Help Phone (KHP) is Canada's only national, bilingual, 24/7 e-mental health service offering free, confidential support to any young person in any moment of crisis or need. Despite its name, it exists for people aged between 5 and 29, and its services extend beyond the phone to text, chat, web resources, and a peer forum.

In 2021, service demand for KHP skyrocketed, increasing 137% YOY. Yet adult Canadians continued to underestimate the scale of the youth mental health crisis occurring nationally.

Previous comms research indicated that just showing youth trauma was ineffective;...

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