Kids Help Phone: Grown-up problems aren't just for grown-ups

Canadian mental health charity Kids Help Phone (KHP) ran a multichannel campaign in 2021 to raise adult awareness of young people's mental health challenges from 20% to 50%, broaden its donor base and increase awareness of KHP among teenagers by 5%.

Campaign details

Brand: Kids Help PhoneBrand owner: Kids Help PhoneEntrant company: McCann Canada - CanadaIdea creation: McCann TorontoMarket: North AmericaSector: Non-profit, public sector & educationMedia channels:Outdoor, Out-of-home, Cinema, Print -...
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