Kids care more about love and respect than owning cool brands

The article reports research among young people studying a) their aspirations and concerns (and the place of commercial products within them), b) attitudes to advertisements.

Kids care more about love and respect than owning cool brands

Ian Douthwaite

A generation of young people in Britain is growing up in a highly commercialised social environment. Individuals, the arguments go, increasingly rely on material goods as tools...

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