Kia: VR Driving Center (VRDC)

Kia, an automobile brand, unveiled a digital-experience platform, Virtual Reality Driving Center (VRDC), to provide customers with an immersive mobility experience from the comfort of their own home.

1. Brief Introduction

Kia successfully unveiled a long-awaited digital-experience platform during the height of the pandemic, providing customers an unprecedented immersive mobility experience that could be experienced right from home. The digitalized...