KIA: The First Car Showroom Inside a Bus

Kia, a car manufacturer, launched The First Car Showroom Inside a Bus in El Salvador to recover its position, increase market share, position the Kia Picanto as the entry-level customer’s most cost-effective option, increase the number of information requests and insert itself into Salvadoran culture.

Campaign video: KIA – The First Car Showroom Inside a Bus

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Selected creative: KIA – The First Car Showroom Inside a Bus


Agency: Ogilvy San Salvador / Ogilvy ChicagoAccount: Enzo Bianchi / Gabriela Garcia / Paolo Bianchi / Rhina RankArt Direction: Miguel RiveraCoordinator: Lorenzo HernandezCreativity: Joshua Rueda Mego / Sebastian BulloriniExperience: Francisco LainezHead of Sata: Carlos RomeroMedia Planner: Gabriela EscobarPR: Antonio PastoreProduction: Rodrigo LaraStrategy:Cesar Chavez...

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