Kia: The first car showroom inside a bus

Kia, a car manufacturer, launched The First Car Showroom Inside a Bus in El Salvador to recover its position, increase market share, position the Kia Picanto as the entry-level customer’s most cost-effective option, increase the number of information requests and insert itself into Salvadoran culture.

Campaign details

Title: The First Car Showroom Inside A BusBrand: KiaProduct: KIA PicantoIdea: Ogilvy El SalvadorCountry: El Salvador

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessEL SALVADORNon-specific...
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