Kia, a car manufacturer, launched The First Car Showroom Inside a Bus in El Salvador to recover its position, increase market share, position the Kia Picanto as the entry-level customer’s most cost-effective option, increase the number of information requests and insert itself into Salvadoran culture.
Campaign details
Title: The First Car Showroom Inside A BusBrand: KiaProduct: KIA PicantoIdea: Ogilvy El SalvadorCountry: El Salvador
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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3 months or less | EL SALVADOR | Non-specific... |