Campaign details
Brand: Kia (automobiles) Brand owner: Kia Motors Entrant company: Havas Media Hungary Idea creation: Havas Media Budapest Market: Hungary Sector: Automakers & marques Media channels: Programmatic display, Websites & microsites, Online video, Online display, Social mediaBudget: Up to 500k
Executive summary
At the beginning of 2021, the Kia brand underwent a complete rebranding, including philosophy, aspirations, design, slogan, and targeting.
In line with the new brand concept, Kia aims to capture consumers’ attention through the senses, driven by innovation, creativity, and a...