KFC: Virtual buckets – gold hunt

A drive to celebrate KFC’s 50th anniversary in South Africa by developing a gamified mobile experience that brought young customers into stores and delivered PR success.

Campaign Details

Brand: KFC South AfricaLead Agency: Yonder MediaRegion: EMEA

Strategy

Objective

KFC celebrated their 50th (Golden) Anniversary in the autumn of 2021 with their Golden Bucket campaign. Customers stood a chance of winning "Real Gold Coins"...