KFC: Virtual buckets – gold hunt

A drive to celebrate KFC’s 50th anniversary in South Africa by developing a gamified mobile experience that brought young customers into stores and delivered PR success.

Campaign Details

Brand: KFC South AfricaLead Agency: Yonder MediaRegion: EMEA

Strategy

Objective

KFC celebrated their 50th (Golden) Anniversary in the autumn of 2021 with their Golden Bucket campaign. Customers stood a chance of winning "Real Gold Coins" by purchasing KFC Buckets (with added gold colour on pack for the promo!) and then dialling a unique code on the till-slip into a simple USSD dial string. The above tech had been developed by Yonder for KFC years ago and had been used by KFC frequently before – and this campaign was no exception. However KFC was...

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