KFC USA: Colonel Sanders campaign

When Colonel Harland Sanders died at the age of 90, the Kentucky Fried Chicken (KFC) business lost not only its founder but also one of the most revered company spokesmen in advertising history.

KFC USA: Colonel Sanders campaign

Robert Schnakenberg

Overview

When Colonel Harland Sanders died at the age of 90, the Kentucky Fried Chicken (KFC) business lost not only its founder but also one of the most revered company spokesmen in advertising history....