KFC: The Right Way to rebuild a brand

KFC, a fast food brand, introduced a new strategic platform, ‘the right way’ in the UK which helped tackle PR crises and celebrate the great things about the brand with honest messaging to improve brand perception.

Restaurants & takeaways
United Kingdom
Rankings
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
6 - Enduring Icon

Selected creative: KFC – The Right Way to rebuild a brand

Read the full campaign case study

Credits

Agency:Mother London / Mindshare London...

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