KFC: The Most Craveable Campaign

Ramez Rahal, Rafael Lavor, Jennifer Fischer

KFC, a retail brand, launched the campaign in the United Arab Emirates to increase brand equity, increase top-of-mind scores, and increase consideration.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Restaurants & takeaways Media channels: Online video, Television & Connected TV Budget: 1 - 3 million

Executive...

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