KFC: The growth of KFC's Colonel

KFC, a fast-food chain, launched a campaign in China to build on the success of 2018's Colonel KI and transform itself into a stakeholder in Season 10 of the online game League of Legends.

Campaign details

Brand: KFCBrand owner: Yum ChinaEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels:Competitions & contests, Gaming & in-game advertising, Livestreaming, Sales promotion, Social media...