KFC: The Growth Of Colonel Ki

Jessia Zhu, Collin Du, Nicholas Short

KFC, a fast-food restaurant chain, launched a campaign in China to transform itself from a sponsor into an organic stakeholder, driving business.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: RetailMedia channels:Online video, Sponsorship - sports, Livestreaming, Sales promotion, Social...

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