KFC: The Growth of Colonel KI

Fast-food brand, KFC, transformed itself from a sponsor into an organic stakeholder in the esports world with its Colonel KI campaign in China.

Campaign video: KFC – The Growth of Colonel KI

Read the full campaign case study

Selected creative: KFC – The Growth of Colonel KI

Credits

Media agency: Mindshare ShanghaiContributors:Nicholas Short / Liu Yi / Stanley Tao...