KFC: The growth of Colonel KI Nicholas Short, Liu Yi, Stanley Tao KFC, a fast food brand, launched a campaign in China using Colonel KI to become a stakeholder in season 10 of League of Legends. Restaurants & takeaways Greater China Campaign detailsBrand: KFCBrand owner: Yum! ChinaLead agency: Mindshare ChinaCountry: China (Mainland)Budget: Up to 500kExecutive summaryOver the last decade, eSports has become China's hottest pastime.As a pioneer in China's eSports world, KFC needed...