Campaign video: KFC – The Growth of Colonel KI Over 3 Years Into A Long-Term ‘Brother’ to Chinese Players
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Credits
Agency:Mindshare Shanghai / KEYI Media Shanghai...
KFC: The Growth of Colonel KI Over 3 Years Into A Long-Term ‘Brother’ to Chinese Players
KFC, the multinational QSR brand, launched a campaign in China that drove the company’s share of the e-sports space for a three-times improvement in membership purchase frequency.
